About BXTiFY CONSULTING

Alvaro is a Multi-Industry Design and Experience Leader with a distinguished 15-year career, seamlessly blending creative prowess with comprehensive expertise in Business Transformation, Digital Marketing, and Customer/User Experience. His forte lies in crafting market-oriented brand/customer experiences that elevate sales and stimulate innovation across diverse channels.

As a passionate mentor and seasoned senior leader, Alvaro advocates for user/customer journeys, competitive analysis, and heuristic evaluations as catalysts for strategic business transformation. His specialties within the Customer Experience realm encompass digital and interactive design, conversion optimization, branding, and digital marketing. Complementing his skills, Alvaro holds certifications in Agile, Customer Experience Management, and Open Digital Frameworks.

With a track record marked by optimizing KPIs, market share, and overall growth, Alvaro has successfully managed and delivered impactful projects for esteemed names such as Visa, Delta Airlines, Disney, Royal Caribbean Cruise-lines, Stanley Black&Decker, and others. His versatility shines in navigating the needs of Fortune 500 enterprises and small to medium-sized businesses alike, showcasing effectiveness in delivering tangible results for our clients.

Felipe is a seasoned leader with over 20 years of experience encompassing business strategy, product management, sales & operations, supply chain, and business transformation. His expertise has been honed  in the dynamic landscapes of commercial tech and consumer tech products/electronics sectors. 

Prior to co-founding BXTify Consulting, he played key leadership roles at AT&T, Shell, Brightstar Corp, and Millicom International, leading cross-functional teams to foster growth through sustainable innovation in the U.S., LatAm, and Europe. His track record includes overseeing product management and commercial strategy for globally recognized brands in both the consumer and tech sectors, including iPhone, Samsung Electronics, Motorola, Microsoft, Nokia, Huawei, and Tigo.

With an MBA from Florida International University and certifications in Digital Transformation from Stanford Graduate School of Business and CX Strategy from Columbia Business School, Felipe brings unparalleled insights and leadership to the intersection of business strategy, customer experience, and transformative tech practices to empower our clients in navigating the ever-evolving landscape of business and technology with confidence and strategic foresight.